Direct sourcing, there is no doubt, is more time consuming and costly compared to buying green coffee “from the shelf” of an importer. Direct sourcing allows for a close relation with your producers; you stay overnight at their home, you know the family (and that just before your arrival their little green parrot died, who was always sitting on the kitchen table). You know how they treat their coffee trees, how they process their coffee and how they treat their workers. Sometimes Happy Goat buys coffees even if we know it´s not yet the top quality we are looking for, but we see the potential of the coffee and the will by the farmers to make improvements. After many years of practising this we can proudly say that we never question the price of a coffee when we see with our own eyes that it's worth it.