Direct sourcing is undoubtedly more time-consuming and costly compared to purchasing green coffee from a coffee importer. However, it offers a unique opportunity to build close relationships with producers.
Sustainability As a Business Model
At Happy Goat Coffee Company, we embrace a two-pronged approach to sustainability: environmental and economic. We constantly seek ways to not only improve our operations but also enhance the livelihoods of the coffee producers we partner with. Our goal is to minimize the environmental impact of coffee production, striving toward a net-zero footprint. We achieve this through two key strategies.
The Zero-Waste Coffee Project
In recent years, sustainable and zero-emission production has become a fundamental pillar of coffee production, but this often focuses solely on the final product: the coffee bean. At Happy Goat, through our work in the roastery, our coffee shops, and during our trips to coffee-producing countries, we’ve become increasingly aware of the immense potential within the by-products of the entire coffee production and supply chain. These often-overlooked resources hold great promise for furthering sustainability efforts beyond just the bean.
If you’d like to find out more about Dr. Hans’ progress and innovations or even contact him yourself, you can do so below.